5 Best Practices for Seasonal Content Marketing in 2020 and Beyond
Keeping your content strategy on-point is a challenge, to say the least, but these 5 best practices for seasonal content marketing in 2020 and beyond can help.
Here's what you need to do to get started:
1. Seasonal Content is Time-Based and Event-Based
Before you keep creating content according to whatever the calendar says, it's important to understand that seasonal content is time-based or event-based.
For instance, time-based content depends on the seasons. It's the type of content that speaks to seasonal pain points or inspires your audience to enjoy the time while it lasts. On the other hand, event-based content relies on specific dates. This means focusing on occasions like Christmas, Thanksgiving, Black Friday, Mother's Day, Halloween, etc.
Evergreen content may live forever, but you can deploy those efforts in the midst of a well-thought-out calendar.
2. Research and Stay On Top of Trends
Your next task for developing a solid seasonal content strategy is to do some research and stay on top of any new trends.
In terms of seasonal content, you should focus on what events, customer habits, or sales patterns gain traction throughout the year.
For example, if you run a basketball camp in the summer, as soon as the NBA finals are over, you can develop content that…
Showcases what off-season regiments the pros follow
What ball-handling techniques are easy to practice on-the-go
Share buzzworthy posts about which NBA draft picks are performing the best during summer league workouts
Remember, nobody wants to follow someone whose hellbent on the almighty dollar, so try to offer authentic, useful, trendy content that informs and inspires.
3. Leverage Multiple Forms of Content
Midway through 2019, there are tons of content forms that are proving to be a huge success for all kinds of industries. Needless to say, you need to leverage these content forms in order to stay relevant.
Here are some top content forms that you should explore:
Videos and Live Streaming
Webinars and Online Classes
Once you develop a strategy that takes these multiple content forms into account, you can earn a commanding lead over your competitors from one year to the next.
4. Timing is Everything
With your new strategy in place, you can't just post things at your convenience. Instead, you have to walk a fine line between posting early and posting often to maximize your seasonal content efforts.
To give you an idea of what works best, consider the following points to execute before kicking off your campaign:
Develop social media posts to create a "soft" opening for an event or timeframe
Write a long-form blog post that caters to your event or timeframe and hits customers with more in-depth knowledge
Launch spin content to generate leads on other platforms
Host an interview or Q&A with an industry pro that you can publish on YouTube
Finding the sweet spot takes some initiative and creativity to maintain your audience's attention, so work with your team to hit the ground running and keep a steady pace to the finish line.
5. Plan for the Future
Heading into 2020 and beyond, there are several content trends to plan for that you can integrate into your seasonal strategies.
According to a recent article on Entrepreneur, the four content marketing tactics with the most priority for the future are…
SERP SEO Optimization
Optimizing for Voice Search and Smart Speaker Ads
Voice Search Optimization
Altogether, finding seasonal content strategies to last throughout the year requires innovation on multiple fronts. As long as you can maintain your most successful efforts while enhancing them with newer forms of engagement and trends, you'll easily transform first impressions into profitable leads.
Don't Be Afraid to Take Risks
Regardless of how you map out your content strategy for the seasons, don't be afraid to take risks in order to see what works.
If you have new ideas to implement for the holidays or you want to take a chance on running creative campaigns to generate interest for a not-so-busy time of year, you can find comfort in using these best practices to ensure a positive outcome.
To learn more about each item and dive deeper into your seasonal content strategy, check out the full blog post here!