5 Reasons to Hire a Freelance Writer
To outsource or not to outsource? That is the question business owners grapple with as they stare at their ever-growing to do lists and stress over budget-allocations.
Yes, there are risks to divvying up tasks. You give up control to someone else, even scarier, you give it to a person you have never met.
But relinquishing some of the load to an expert in their field frees up time for you. Today’s gig economy is designed to make your life easier and increase your productivity, and freelance writers do just that—they bring an array of skills to the table and can use them to propel your business forward.
Still on the fence? Here are five reasons to hire a freelance writer:
You Can’t Do It All
It’s important to state the obvious here: you can’t do it all. Recent findings show that the average entrepreneur spends 68.1% of the time working “in” their business—tackling day-to-day tasks, putting out fires, etc.—and only 31.9% of the time working “on” their business—i.e. long-term goals, strategic planning. How much time do you spend creating content, responding to emails, and brainstorming new marketing strategies?
Consistent content is an integral part of any business because it builds trust and educates consumers on your product or services. This means that content is here to stay, but churning out emails, blogs, posts, surveys, questionnaires, and site updates does not need to fall solely on you.
A contracted writer can tackle these day-to-day tasks and use their expertise to develop innovative and top-notch content.
2. Your Time is Valuable
Effective time management is paramount.
The ability to manage time well is a skill that requires awareness and constant self-reflection. According to a study from Cornerstone Dynamics, “It almost always takes twice as long to complete a task as what we originally thought it would take.” Perhaps this is why there just never seems to be enough time in a day?
Your time is valuable. You need space in your day to tackle long-term goals and evaluate how you can meet (or surpass) key business objectives. A hired writer can manage customer-communication, while you zero-in on these high-impact activities.
By delegating less important tasks, you can be more cognizant of your time—the proper use of it will give you the upper hand.
3. You Build a Team of Experts
Writers have invaluable skills—they have mastered the art of persuasion, they have a great command of language, and they have exceptional research skills. Ultimately, a professional writer can be a pivotal asset to your company.
Writers have their individual style, voice, and personality, too. Once you find a pro that best matches the tone and image of your brand, together you can work towards growing your business. A qualified writer can realize your vision and get information to your customers through insightful and engaging content, as well as research and produce content to improve your next marketing or production strategy.
Not to mention, continued contracts with a writer helps you grow your network and build healthy work-relationships.
4. It’s a Long-Term Investment
You save money by hiring a freelance writer because the terms of service are clear.
The overall exchange is black and white—you pay for a specific service to be delivered on an agreed upon date and it leaves no room for funny business and you reduce labor costs.
The same cannot be said of in-house employees. A Gallup study estimates that disengaged employees cost the U.S. $450 to $550 billion per year in lost productivity. While a shared work-space may seem advantageous, employee output is difficult to measure in-house and can end up costing you a lot of money.
Contracted work is straightforward and makes it easy to budget and track your profit lines.
5. You Achieve Business Objectives
There are 30.2 million small businesses in the U.S., so it’s safe to say entrepreneurs are ready and willing to do all they can to get ahead. That being said, the competition is fierce out there, so in order to expand and improve your profit margins, it’s crucial to be mindful of how and what you spend your time on.
An expansive team lightens the load, it gives you the opportunity to create action plans, and most of all, it helps you follow-through with results. According to In Deep Work: Rules for Focused Success in a Distracted World, author Cal Newport warns, “If you service low-impact activities...you’re taking away time you could be spending on higher-impact activities. It’s a zero-sum game.” By outsourcing low-impact tasks, you can tackle the objectives you reluctantly put off each day. You can also allocate a set time in your day to develop ideas to help you improve and grow.
Ultimately, a consistent focus on the “why” and “how” questions is bound to push your business forward and increase profit lines.
What’s it going to be?
You can debate the pros and cons of outsourcing for as long as you like, or you can choose to take action. Jot down a list of tasks you can commission and make the gig economy work for you.
Are you ready to tackle your content needs? Send us a message and find a freelancer that’s right for you!